Watson Gloves Announces Partnership with Paul Bissonnette (“BizNasty”)
VANCOUVER, BC, December 10, 2020—Watson Gloves, Canada’s leading retail distributor of quality gloves, currently in their 102nd year of business, is partnering up with Paul Bissonnette (“BizNasty”), former NHL player and co-host of the #1 hockey podcast Spittin’ Chiclets of Barstool Sports, to launch a humorous video in a time when we all need a good laugh. The video can be found on Watson Gloves, BizNasty, and Spittin’ Chiclets Instagram pages.
“When looking for the right personality for our brand, there was no question that Biz, a fellow Canadian, would be the perfect fit,” says Laura Whitlock, Director of Marketing and Innovation at Watson Gloves. “Our marketing is based off the premise of making gloves fun for our consumers with catchy brands, fun glove names, and unique advertising with quality gloves that you can trust.”
Most know BizNasty for taking off his gloves on the ice – but nowadays, he is keeping his gloves on…Watson Gloves that is. Biz acts out his new hobbies outside of the pod using his new gloves in humorous ways where he gets the creative freedom to unleash his outspoken personality.
“We have been wanting to do a promotion with Paul for some time,” says Kasey Whitman, President of Watson Gloves. “Paul is on-brand for Watson and he is a powerful voice in the hockey world. We feel like our core customers will love this partnership, so really, it’s a tribute to them. The content exceeded expectations and we hope that everyone gets a laugh at a time when we could all use one! We are excited to continue this partnership between BizNasty and Watson Gloves for future projects so stay tuned.”
ABOUT WATSON GLOVES
Watson Gloves first started as a two-person shop selling gloves to Vancouver’s dock workers when they opened their doors in 1918. Today, they’ve grown into a Canadian icon and Canada’s largest retail distributor of quality gloves for work, home and play. Their glove innovations play a large part to their success, such as their push for more sustainable products into the market. Watson Gloves sell their gloves all across Canada with offices in Vancouver, Calgary and Mississauga, and also sell at select retailers in the US and internationally. Product categories range from home improvement, gardening, construction, welding, automotive, recreational, and more with over 2,000 different styles offered. Learn more at www.watsongloves.com and follow Watson Gloves on Instagram, Facebook and Twitter.
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